Natural: What Does This Mean to Us?
At NOW Foods we believe that natural products are better than synthetics for supporting optimal health and wellness. We carry both natural and nature-identical products in many different categories, including supplements, foods, and personal care products. Our natural product selection helps to differentiate us from the mass market. We also differentiate ourselves from many companies in our own industry who claim to sell natural products. However, when you read their product labels, you find a host of synthetic ingredients and additives. Elwood Richard founded NOW Foods for the sole purpose of providing affordable natural products to everyone, and we still hold true to his vision today. As a chemist, Elwood understood the dangers posed by synthetic ingredients, and moreover that health and wellness begins with products that are As Natural as Possible (SM).
Quality Guarantee
Quality is more than a vision for everyone at NOW. It is how we practice our mission, “To provide
value in products and services that empower people to lead healthier lives.” It is the keystone for
how the entire NOW family demonstrates our commitment to our customers. It is how we hope all
our products and services are received by you. It is how we strive to perform every task, great or
small. At NOW, quality never rests.
NOW Products Do Not Use MSG (Monosodium Glutamate)
Nutritionists at NOW are often asked if our products contain added MSG. We do not add MSG or glutamic acid to our products, including protein powders, nor is it hidden in our products labeled as containing "Natural Flavors."
Glutamic acid or Glutamate is a naturally occurring amino acid, a building block of proteins, and one of the most abundant neurotransmitters in the nervous system. It is commonly added to Asian dishes as a chemical complex called MSG (monosodium glutamate) and it is considered a flavor enhancer and one of the five basic tastes (umami, a savory sensation). Glutamic acid, along with the amino acid Aspartic acid, plays a stimulating or excitatory role in nerve cells while other amino acids such GABA are inhibitory or calming.